DO YOU WANT TO DOUBLE YOUR PATIENT BASE?
Healthcare Digital Marketing Agency That Empowers You To
- Bring your practice in front of the right prospective patients
- Grow your new patient base through SEO and paid channels
- Retain your existing patients without loosing them to your competitors
- Improve your online reputation with right monitoring tool
Dear Healthcare Providers, Doctors, and Facility Managers
Marketing is the heart of every successful business, and it is the same for doctors who want to grow their practices.
The main objective of any business is to make money, and marketing is the essential channel that drives sales. Without proper marketing, businesses would not exist, and this applies to medical practices as well.
In today's competitive healthcare landscape, effective marketing is an essential tool for doctors looking to attract new patients and retain existing ones.
While providing quality care is the primary focus, neglecting marketing tactics can hinder the ability to grow one's practice.
To stay ahead in the medical practice field, doctors need to adopt innovative marketing strategies tailored to their unique needs.
Our free consultation call is designed to explore a range of proven marketing techniques that doctors can leverage to increase patient engagement and communicate their expertise in the realm of medical marketing.
From optimizing website content and utilizing search engine optimization (SEO) techniques to leveraging social media platforms and implementing patient referral programs, our digital marketing strategies for doctors can help build a thriving patient base.
Request a free consultation by clicking the call to action button below, and let us show you how our digital marketing strategies can help drive practice growth and establish yourself as an authority in the medical field.
Some Of Our Healthcare Client Reviews
Dr. Collins Ohiri
“They’ve just been a terrific asset. A lot of times the conversations we have with them will take us in a direction that we did not initially anticipate, and we love having access to that braintrust.
Dr (Mrs) Mabel. O. Etetafia
Emmanuel has made a huge difference to our business with his good work and knowledge of SEO and business-to-business marketing techniques. Our search engine rankings are better than ever and we are getting more people contacting us thanks to Emmanuel’s knowledge and hard work.
Dr. Patience Omotanmi
Onlinko believes in client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas! Truly grateful for all the efforts they've put into making our clinic a success today!
Dr. Kenneth Ehimhanre
“They’ve met every goal that we have set out for them, and they’re also great about presenting us with new ideas to continue to set ourselves apart from our competition. They’ve really been the strategy behind the marketing, and helped us achieve a lot more than we’ve ever achieved when it comes to marketing the clinic.”
Our Existing, Happy Healthcare Client in the Port Harcourt
Since launching this new and improved campaign strategy, Vision Care Eye Clinic Port Harcourt has enjoyed a 146% increase in calls and form submissions, alongside a 33% decrease in CPA using the educational base strategy we shared with them.
In terms of brand awareness, a key area of need that we identified early on, our search and social media campaigns have increased branded searches by more than 69% with impressions up to 300%.
Today, more people are searching for Vision Care Eye Clinic, and their website appears at the top of the search engine result page.
In such a highly competitive digital space, such as the best eye clinic in Port Harcourt, a good eye clinic near me, owning high-intent and branded search.
Terms can be a game-changer.
Lastest Bookings 2024 Update
Why should Medical Doctors/ Healthcare Professionals consider Digital Marketing?
Hospitals and other Healthcare Organizations promote themselves through extensive blogs, huge payable ads, and social media profiles using the educational-based marketing strategy.
However, most medical doctors and other healthcare practitioners do not have online platforms where they can interact with people personally on a one-on-one basis.
Is Digital Marketing necessary for Doctors/ Healthcare Professionals?
The answer is Yes. Most of the healthcare professionals prefer to practice in multiple facilities. In such circumstances, having a dedicated personal online presence can help people identify their areas of interest, information on the different facilities that they practice, and their working hours.
A personalized, clear, and well-defined online profile looks more legitimate than a single-page description on any Hospital’s Website.
Since numerous doctors practice in the same department, Digital Marketing can help doctors distinguish themselves from other Health professionals.
This enables the doctors to gain the trust of their patients and adds value to the service they provide.
Having extensive digital marketing experience in the healthcare industry, we provide online as well as 1-on-1 consultations and training sessions to healthcare individuals, clinics, and hospitals by utilizing the latest marketing trends, tips, tools, and strategies.
We also offer courses and workshops to any healthcare organizations or wellness facilities that seek to improve their internal marketing capability.
Typically, we work with healthcare facilities and provide training to those who already have an internal marketing program in place but struggling to comprehend the lead generation and sales results they desire.
If you are a physician, dentist, clinic manager hospital manager, nutritionist, or physiotherapist, our consultation or a customized course could help you plan and execute our online marketing activities from the ground up.
In the present time with social distancing and working from home to artificial intelligent platforms to help healthcare facilities manage their admin work and robots to help perform surgery, it is prudent to say that the whole healthcare industry is in a technological and digital revolution.
From high-tech procedures to basic outpatient practices, the Healthcare industry is now undergoing a much-needed makeover. Amongst these new advancements in the healthcare industry is digital marketing.
Evidently, patient expectations have evolved significantly over the past decade. They now have more options than ever before to get the care they want for themselves and their families. Therefore, marketing in healthcare is important in today’s technologically driven world because it is how the Service Providers interact with their clients.
Creating powerful, engaging, patient-centered content is key if you want to promote your Clinical practice.
Even though the healthcare business is fairly left behind in this department, today’s modern and tech-savvy generation rather find a solution online instead of interrupting their schedules to pay a visit to the doctor.
Hence, it's paramount to have a Healthcare digital marketing plan that combines content related to diagnosis, treatment, and rehabilitation with sharp digital techniques.
Our Services include:
- Digital Marketing Training for Healthcare | an overview of all the platforms covered by the umbrella term i.e. ‘Digital Marketing
- SEO Courses for Healthcare | Understanding the SEO strategies that bring your website to the top of Google search results with practical examples
- Google Ads Courses – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns for your clinics.
- Google My Business / Google Map Listing Optimization for Clinics
- Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results
- YouTube SEO | Improving your YouTube videos’ visibility online
- YouTube Advertising for the clinics
- Social Media Management & Marketing Training for Healthcare
- Social Media Advertising Courses | How to effectively create Facebook, Instagram, and LinkedIn Paid Advertising campaigns
- Personal Branding Courses for Doctors and Healthcare Professionals Using LinkedIn
- Online, in-person, and customized training sessions for doctors and clinic managers
- Online Workshops
- Live Workshops
- 1-on-1 Digital Marketing Consultation and Assistance on an hourly basis
The Stats That Matter
SEO
47% of online users in Nigeria, looking for the best doctors and hospitals on the internet. As a result, visitors are not only searching for health-related information but also for particular doctors or practices based on their online presence. That’s why SEO should be one of the biggest priorities for healthcare providers.
CONTENT MARKETING
60% of internet users looking for information about a particular health condition or disease. As a service provider, you should portray your organization as a leader in a particular location. Developing a solid content, marketing strategy that addresses specific medical problems and diseases may help your healthcare business gain credibility and trust.
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Search engines are more commonly used by healthcare visitors looking for dentists, optometrists, hospitals, and physical therapists. Over 60% of people utilize search engines for contacting doctors and scheduling appointments, according to most healthcare organizations.
REPUTATION MANAGEMENT
Before choosing a healthcare practitioner, almost all (94 percent) patients read internet reviews. Potential patients are reading internet reviews to get a sense of what other people are saying about them. Good ratings are crucial for establishing a good first impression and increasing the likelihood of visitors becoming patients.
Top Questions from Clients
Patients are increasingly using the Internet to find solutions to their problems. Many surfers are looking for answers to issues about their health. They acquire their information from a variety of websites on the internet. Some people will eventually try to form a patient-physician relationship in order to receive specialized medical care and recommendations. Although traditional methods of seeking a physician remain popular, consumers are increasingly choosing or evaluating physicians from a list of options available on the Internet.
Modern patients want to see how practices adjust to their needs. Consumers in the healthcare industry expect choice, personalization, and convenience. And if your clinic doesn't have a digital healthcare marketing plan, it might be time to reconsider.
The ideal digital marketing strategy for your healthcare organization will first and foremost be determined by its size, function, and experience. At the very least, each business must strengthen its digital presence in order to comply with current best practices. This includes their site, SEO, and any marketing strategies that are currently in place.
Our medical marketing professionals will collaborate with your teams to conduct a comprehensive evaluation of your current marketing strategy. Following that, we'll provide a thorough strategy, filled with precise performance indicators matched to your targeted business goals.
The cost of every healthcare marketing campaign is determined by the program's goals, timeframe, and medical sector. While investing in healthcare marketing can be significant, a healthcare marketing firm can assist you in optimizing your campaign to ensure a greater return on investment (ROI) and reduce cost per lead.
Grow your Organization with us
