Digital Marketing Courses for Doctors & Healthcare Providers
5-Day Digital Marketing Masterclass (with AI & ChatGPT) for Doctors, Clinics/Hospitals Managers, Healthcare Facility Managers, Owners, and Healthcare Marketing Professionals - Lagos, Nigeria
This digital marketing masterclass helps you expand your healthcare organization’s online reach, and acquire more patient leads using AI-powered SEO, Google Ads, Content Marketing, Google Analytics, Social Media Marketing, and Social Media Ads
Join us in Lagos, Online, or In-House
- 5-Day In-Person Classroom-based Course at 75b Ogunnusi Rd, Isheri, Ojodu Berger 101233, Lagos 80,000 Naira per person
- 5-Day Online Sessions (Join the same course online/live over Zoom): 50,000 Naira per person
- 5-Day In-House, Personalized Sessions (Online or at Your Premises): 300,000 Naira for up to 5 persons
Digital Marketing Course Overview
This 5-Day Digital Marketing Masterclass (paired with AI) has been designed to help doctors and healthcare marketing professionals expand their organization’s online reach and acquire more patient leads.
will learn how to harness the power of AI-driven tools and strategies in key digital marketing channels such as SEO, Google Ads, content marketing, Google Analytics 4, social media marketing, and social media ads.
The course will provide a comprehensive understanding of each marketing channel and the role of AI in optimizing their results, all tailored to the unique requirements of the healthcare industry.
Throughout the course, attendees will gain hands-on experience in planning and executing digital marketing campaigns that drive patient engagement and more exposure online.
By the end of the 5-day program, participants will be equipped with the knowledge and tools to effectively leverage AI-powered digital marketing strategies, and create a strong online presence for their healthcare organizations.
Digital Marketing for Doctors – the benefits
Doctors and healthcare providers should learn digital marketing and some latest AI marketing strategies marketing for many reasons:
- Enhance online presence to reach a wider audience.
- Utilize AI for targeted patient acquisition and improved ROI.
- Manage online reputation as trusted experts.
- Employ cost-effective AI-driven promotional strategies.
- Stay ahead of the competition with AI-powered techniques.
- Make data-driven decisions for effective marketing.
- Deliver personalized patient experiences for increased satisfaction.
- By understanding digital marketing and AI concepts, doctors can effectively oversee and guide their marketing team or agency, ensuring that strategies align with their practice’s goals and deliver desired results.
Digital Marketing Course Outline with Learning Outcome
- Digital Marketing 101 | Explore an overview of various platforms encompassed by digital marketing, tailored for healthcare professionals.
- AI & Marketing | Learn to harness AI-powered marketing tools, strategies, and best practices to become a next-gen healthcare marketer.
- 27 AI-powered Tools, Strategies, and Best Practices | Experience AI-driven tools and methods to personalize patient experiences, optimize digital marketing campaigns, and automate tasks in healthcare marketing.
- AI & SEO – Search Engine Optimization | Discover 21 practical SEO strategies using AI-powered tools to improve healthcare websites’ rankings on Google search results.
- Google Business Profile | Connect with local patients by optimizing Google My Business/Google Maps listings for healthcare practices.
- YouTube SEO | Enhance the visibility of healthcare-related YouTube videos online.
- AI & Google Ads – Search & Display Advertising Campaigns | Master launching, monitoring, and optimizing Google Ads campaigns for healthcare services with the help of AI-driven features like Smart Biddings and Automation.
- AI & Content Marketing | Implement inbound marketing concepts and leverage AI to boost content marketing in the healthcare sector.
- AI & Social Media Marketing | Develop a healthcare-focused social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram, and AI-driven tools.
- Social Media Advertising | Effectively create Facebook, Instagram, and LinkedIn paid advertising campaigns targeting potential patients.
- Google Analytics 4 | Utilize the next generation of Analytics to track and improve healthcare marketing efforts, make data-driven decisions, and measure traffic and engagement across websites and apps.
Some Of Our Healthcare Client Reviews
Dr. Collins Ohiri
“They’ve just been a terrific asset. A lot of times the conversations we have with them will take us in a direction that we did not initially anticipate, and we love having access to that braintrust.
Dr (Mrs) Mabel. O. Etetafia
Emmanuel has made a huge difference to our business with his good work and knowledge of SEO and business-to-business marketing techniques. Our search engine rankings are better than ever and we are getting more people contacting us thanks to Emmanuel’s knowledge and hard work.
Dr. Patience Omotanmi
Onlinko believes in client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas! Truly grateful for all the efforts they've put into making our clinic a success today!
Dr. Kenneth Ehimhanre
“They’ve met every goal that we have set out for them, and they’re also great about presenting us with new ideas to continue to set ourselves apart from our competition. They’ve really been the strategy behind the marketing, and helped us achieve a lot more than we’ve ever achieved when it comes to marketing the clinic.”
Our Existing, Happy Healthcare Client in the Port Harcourt
Since launching this new and improved campaign strategy, Vision Care Eye Clinic Port Harcourt has enjoyed a 146% increase in calls and form submissions, alongside a 33% decrease in CPA using the educational base strategy we shared with them.
In terms of brand awareness, a key area of need that we identified early on, our search and social media campaigns have increased branded searches by more than 69% with impressions up to 300%.
Today, more people are searching for Vision Care Eye Clinic, and their website appears at the top of the search engine result page.
In such a highly competitive digital space, such as the best eye clinic in Port Harcourt, a good eye clinic near me, owning high-intent and branded search.
Terms can be a game-changer.
Lastest Bookings 2024 Update
About the Instructors
Emmanuel Ikesu – Digital Marketing Strategist
Emmanuel Ikesu is an experienced digital marketing strategist who has helped over 300 businesses in the Nigeria. He offers consultation and courses on various aspects of online marketing, including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing. With more than 5 years of experience in the field, E is the ideal instructor to help you grow your business online.
Who should attend this Digital Marketing Course?
- Doctors and medical practitioners looking to expand their online presence and attract more patients.
- Healthcare marketing professionals seeking to enhance their digital marketing skills and stay updated with the latest trends.
- Clinic and hospital administrators aiming to optimize their organization's digital marketing strategies.
- Medical students and recent graduates interested in pursuing a career in healthcare marketing or building their own practice.
- Healthcare entrepreneurs and startups seeking to improve their digital marketing efforts for better growth and patient engagement.
- Healthcare entrepreneurs and startups seeking to improve their digital marketing efforts for better growth and patient engagement.
- Healthcare consultants and specialists looking to broaden their knowledge in digital marketing to better advise their clients.
- Any healthcare professional interested in leveraging digital marketing and AI-powered strategies to boost their organization's online presence and patient acquisition.
Our Digital Marketing Courses are now paired with AI
Onlinko, a Google Partner firm, based in Lagos, Nigeria has been providing digital marketing courses and consulting services in Lagos since 2019 and continues to provide cutting-edge knowledge and insights with their latest offerings.
We are now helping people learn AI-related tools and techniques for digital marketing best practices, enabling users to master the use of artificial intelligence for SEO, content marketing, Google Ads, social media marketing, and more. With these powerful marketing strategies combined with AI capabilities, learners can take their expertise to the next level in order to stay ahead of the competition and maximize results in the fast-paced world of digital marketing.
Digital Marketing, Social Media, and Google-related Courses for Doctors, Healthcare Providers, and Clinic Managers
Since health and wellness concerns are rising among all age groups, people in Nigeria and around the globe are turning to the internet for health-related information, especially the younger generation, which has increased the demand for Medical doctors, wellness experts, and other healthcare professionals to promote themselves through Digital Marketing platforms to address the inquiries.
Master AI-Enhanced Digital Marketing for Healthcare Success
Our comprehensive course, “Digital Marketing with AI,” is designed to give clinics, hospitals, and healthcare companies a cutting-edge advantage. Learn to leverage specialized AI tools across essential marketing channels:
- SEO with AI: Discover how AI helps identify high-value keywords, optimize website content, and boost your search engine rankings for increased visibility.
- AI-Powered Content Marketing: Learn how AI generates compelling blog articles, social media posts, and email campaigns tailored to your target patient audience.
- Smarter Google Ads with AI: Utilize AI to refine audience targeting, craft effective ad copy, and automate bidding for more efficient and impactful campaigns.
- Data Insights with GA4 and AI: Master the potential of Google Analytics 4, using AI tools to unlock deep insights about patient behavior and campaign performance.
- AI-Driven Social Media Marketing: Learn to create personalized social media experiences, automate social interactions, and analyze sentiment for a better understanding of your healthcare brand’s perception.
Enroll in “Digital Marketing with AI” and supercharge your healthcare marketing initiatives for better patient reach and engagement.
Is Digital Marketing necessary for Doctors/ Healthcare Professionals?
The answer is Yes. Most of the healthcare professionals prefer to practice in multiple facilities. In such circumstances, having a dedicated personal online presence can help people identify their areas of interest, information on the different facilities that they practice and their working hours.
A personalized, clear, and well-defined online profile looks more legitimate than a single page description on any Hospital’s Website. Since numerous doctors practice in the same department, Digital Marketing can help doctors distinguish themselves from other Health professionals.
This enables the doctors to gain the trust of their patients and adds value to the service they provide.
Having extensive digital marketing experience in the healthcare industry, we provide online as well as 1-on-1 consultations and training sessions to healthcare individuals, clinics, and hospitals by utilizing the latest marketing trends, tips, tools, and strategies.
We also offer courses and workshops to any healthcare organizations or wellness facilities that seeks to improve their internal marketing capability.
Typically, we work with healthcare facilities and provide training to those who already have an internal marketing program in place but struggling to comprehend the lead generation and sales results they desire.
If you are a physician, dentist, clinic manager or a hospital manager, nutritionist or physiotherapist, our consultation or a customized course could help you to plan and execute our online marketing activities from the ground up.
In a present time with social distancing and working from home to artificial intelligent platforms to help healthcare facilities manage their admin work and robots to help perform surgery, it is prudent to say that the whole healthcare industry is under technological and digital revolution.
From high-tech procedures to basic outpatient practices, the Healthcare industry is now undergoing a much-needed makeover.
Amongst these new advancements in healthcare Industry is digital marketing.Evidently, patient expectations have evolved significantly over the past decade. They now have more options than ever before to get the care they want for themselves and their families.
Therefore, Digital marketing in healthcare is important in today’s technologically driven world because it is how the Service Providers interact with their clients. Creating powerful, engaging, patient-centered content is key if you want to promote your Clinical practice.
Even though the healthcare business is fairly left behind in this department, today’s modern and tech-savvy generation rather find a solution online instead of interrupting their schedules to pay a visit to the doctor.
Hence, its paramount to have Healthcare digital marketing plan that combines content related to diagnosis, treatment, and rehabilitation with sharp digital techniques.
Our Services include:
- Digital Marketing Training for Healthcare | An overview of all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
- SEO Courses for Healthcare | Understanding the SEO strategies that bring your website on top of Google search results with practical examples
- Google Ads Courses – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns for your clinics.
- Google Ads Courses – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns for your clinics.
- Google My Business / Google Map Listing Optimization for Clinics
- Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results
- YouTube SEO | Improving your YouTube videos’ visibility online
- Social Media Management & Marketing Training for Healthcare
- Social Media Advertising Courses | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
- Personal Branding Courses for Doctors and Healthcare Professionals using LinkedIn
- Online, in-person, and customized training sessions for doctors and clinic managers
- Online Workshops
- Live Workshops
- 1-on-1 Digital Marketing Consultation and Assistance on hourly basis
