Ready To Increase Your Patient Inflow From 30% to 90% in Just 30 Days Using Education-Based Marketing Strategies

Dear Healthcare Provider's

I understand that your ethical standards do not permit you to do marketing just like any other business. However, how can we attract customers to visit our clinic?

The answer lies in using an educational-based marketing strategy.

Now, you may be wondering how it works. Well, it's not just about educating people about what we do.

Many healthcare providers make the mistake of only focusing on education, without knowing how to create a landing page, set up an offer that encourages immediate booking, create marketable content that provokes readers to take action, or effectively target the right audience.

To help you run a successful campaign, we have a set of promotional offers, and we can employ the educational-based marketing strategy on Facebook and Instagram for just 80,000 Naira per month.

Trust me, this is an amazing offer! Click the call-to-action button to chat with us on WhatsApp and let's discuss how the educational-based marketing strategy can help you increase your patient inflow from 30% to 90% in just 30 days.

Some Of Our Healthcare Client Reviews

Dr. Collins Ohiri

“They’ve just been a terrific asset. A lot of times the conversations we have with them will take us in a direction that we did not initially anticipate, and we love having access to that braintrust.

Dr (Mrs) Mabel. O. Etetafia

Emmanuel has made a huge difference to our business with his good work and knowledge of SEO and business-to-business marketing techniques. Our search engine rankings are better than ever and we are getting more people contacting us thanks to Emmanuel’s knowledge and hard work.

Dr. Kenneth Ehimhanre

“They’ve met every goal that we have set out for them, and they’re also great about presenting us with new ideas to continue to set ourselves apart from our competition. They’ve really been the strategy behind the marketing, and helped us achieve a lot more than we’ve ever achieved when it comes to marketing the clinic.”

5 Reason Why Health Providers Should Start Using The Education-Based Marketing Strategy Increase Their Patient Inflow

  • Build Trust and Credibility: By providing valuable educational content, health providers can establish themselves as trusted authorities in their field. When patients perceive a provider as knowledgeable and reliable, they are more likely to choose them for their healthcare needs.
  • Attract and Engage Patients: Education-based marketing allows health providers to attract patients who are actively seeking information and solutions to their health concerns. By addressing these needs through educational content, providers can engage with potential patients and nurture them through the decision-making process.
  • Differentiate from Competitors: In a crowded healthcare market, differentiation is crucial. By offering educational content that goes above and beyond basic medical information, providers can set themselves apart from competitors who may only focus on promotional messaging. This can lead to increased patient loyalty and retention.
  • Empower Patients to Make Informed Decisions: Education-based marketing empowers patients to take control of their health by arming them with the knowledge they need to make informed decisions. When patients feel empowered and well-informed, they are more likely to proactively seek out healthcare services and adhere to treatment plans.
  • Drive Patient Loyalty and Referrals: When patients receive valuable educational content from their healthcare provider, they are more likely to develop a sense of loyalty and trust. This can lead to long-term patient relationships and increased referrals as satisfied patients recommend the provider to friends and family.

Our Existing, Happy Healthcare Client in the Port Harcourt

Since launching this new and improved campaign strategy, Vision Care Eye Clinic Port Harcourt has enjoyed a 146% increase in calls and form submissions, alongside a 33% decrease in CPA using the educational base strategy we shared with them.

In terms of brand awareness, a key area of need that we identified early on, our search and social media campaigns have increased branded searches by more than 69% with impressions up to 300%.

Today, more people are searching for Vision Care Eye Clinic, and their website appears at the top of the search engine result page.

In such a highly competitive digital space, such as the best eye clinic in Port Harcourt, a good eye clinic near me, owning high-intent and branded search.

Terms can be a game-changer.

Why should Medical Doctors/ Healthcare Professionals consider Digital Marketing?

Hospitals and other Healthcare Organizations promote themselves through extensive blogs, huge payable ads, and social media profiles using the educational-based marketing strategy.

However, most medical doctors and other healthcare practitioners do not have their online platforms where they can interact with people personally a one-on-one basis.

Is Digital Marketing necessary for Doctors/ Healthcare Professionals?

The answer is Yes. Most of the healthcare professionals prefer to practice in multiple facilities. In such circumstances, having a dedicated personal online presence can help people identify their areas of interest, information on the different facilities that they practice, and their working hours.

A personalized, clear, and well-defined online profile looks more legitimate than a single-page description on any Hospital’s Website.

Since numerous doctors practice in the same department, Digital Marketing can help doctors distinguish themselves from other Health professionals.

This enables the doctors to gain the trust of their patients and adds value to the service they provide.

Having extensive digital marketing experience in the healthcare industry, we provide online as well as 1-on-1 consultations and training sessions to healthcare individuals, clinics, and hospitals by utilizing the latest marketing trends, tips, tools, and strategies.

We also offer courses and workshops to any healthcare organizations or wellness facilities that seek to improve their internal marketing capability.

Typically, we work with healthcare facilities and provide training to those who already have an internal marketing program in place but struggling to comprehend the lead generation and sales results they desire.

If you are a physician, dentist, clinic manager hospital manager, nutritionist, or physiotherapist, our consultation or a customized course could help you plan and execute our online marketing activities from the ground up.

In the present time with social distancing and working from home to artificial intelligent platforms to help healthcare facilities manage their admin work and robots to help perform surgery, it is prudent to say that the whole healthcare industry is in a technological and digital revolution.

From high-tech procedures to basic outpatient practices, the Healthcare industry is now undergoing a much-needed makeover. Amongst these new advancements in the healthcare industry is digital marketing.

Evidently, patient expectations have evolved significantly over the past decade. They now have more options than ever before to get the care they want for themselves and their families. Therefore, marketing in healthcare is important in today’s technologically driven world because it is how the Service Providers interact with their clients.

Creating powerful, engaging, patient-centered content is key if you want to promote your Clinical practice.

Even though the healthcare business is fairly left behind in this department, today’s modern and tech-savvy generation rather find a solution online instead of interrupting their schedules to pay a visit to the doctor.

Hence, it's paramount to have a Healthcare digital marketing plan that combines content related to diagnosis, treatment, and rehabilitation with sharp digital techniques.

Our Services include:

  • Digital Marketing Training for Healthcare | an overview of all the platforms covered by the umbrella term i.e. ‘Digital Marketing
  • SEO Courses for Healthcare | Understanding the SEO strategies that bring your website to the top of Google search results with practical examples
  • Google Ads Courses – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns for your clinics.
  • Google My Business / Google Map Listing Optimization for Clinics
  • Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results
  • YouTube SEO | Improving your YouTube videos’ visibility online
  • YouTube Advertising for the clinics
  • Social Media Management & Marketing Training for Healthcare
  • Social Media Advertising Courses | How to effectively create Facebook, Instagram, and LinkedIn Paid Advertising campaigns
  • Personal Branding Courses for Doctors and Healthcare Professionals Using LinkedIn
  • Online, in-person, and customized training sessions for doctors and clinic managers
  • Online Workshops
  • Live Workshops
  • 1-on-1 Digital Marketing Consultation and Assistance on an hourly basis

Emmanuel Ikesu - Digital Marketing Strategist, and Consultant

Emmanuel Ikesu, Digital Marketing Strategist, Consultant, and Trainer, has more than five years’ experience in providing online marketing consultation, and implementation, and offers digital marketing-related courses (including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing) since 2017.

Emmanuel has helped more than 100+ businesses (including clinics, wellness centers, medical centers, and healthcare professionals) in Port Harcourt, Lagos, Delta, Enugu, Anambra, Ogun State, and across Nigeria.