Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness

4 -Day Digital Marketing Masterclass for SMEs CEO, Fashion Designer’s, Real Estate Developer’s & Service Based Business Owners

This digital marketing masterclass helps you expand your business organization’s online reach, and acquire more customer leads using SEO, Google Ads, Content Marketing, Google Analytics, Social Media Marketing, and Social Media Ads.

Schedule, Timings, Locations and Fee

October 25 - 28, 2022

November 15 - 18, 2022

10 am to 3 pm | WAT Time

Address 11, Adekoya Estate, Opp Zenith Bank, Idi Agbon Bus Stop, College Rd Ogba Ikeja Lagos, Nigeria

Course Fee: 80,000 Naira / $160

Digital Marketing Strategy & Planning Course Overview

Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.


Learn the essentials of building an effective digital marketing strategy and its practical implementation with real-world examples with Emmanuel Ikesu, a certified instructor with 5 + years of experience in the field.

Classroom-based Sessions

Digital Marketing Courses at Address 11, Adekoya Estate, Opp Zenith Bank, Idi Agbon Bus Stop, College Rd Ogba Ikeja Lagos, Nigeria

  • October 25- 28, 2022
  • November 15 - 18, 2022
  • 10 am to 3 pm | WAT Time
  • 11, Adekoya Estate, Opp Zenith Bank, Idi Agbon Bus Stop, College Rd Ogba Ikeja Lagos, Nigeria
  • Course Fee: 80,000 Naira per person

Online Sessions over Zoom

Online digital marketing sessions over Zoom or Google Meet

  • October 18 - 21, 2022
  • November 15- 18, 2022
  • 10 am to 2 pm | WAT Time
  • Attend it Online over Zoom from Anywhere!
  • Course Fee: 40, 000 Naira per person

Sessions at your Premises

Tailored Digital Marketing Courses at your premises

  • 3 Consecutive Days
  • 15 Hours
  • At your premises or Online over Zoom
  • Course Fee: 240,000 Naira for up to 5 participants

Digital Marketing Course Topics with Learning Outcome

  • Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. 'Digital Marketing'
  • SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
  • YouTube SEO | Improving your YouTube videos' visibility online
  • Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring, and optimizing your Google Ads campaigns.
  • Google Business Profile | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
  • Content Marketing | an Inbound Marketing Concepts and its Implementation
  • Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram, and many other tips and tools.
  • Social Media Advertising | How to effectively create Facebook, Instagram, and LinkedIn Paid Advertising campaigns
  • Google Analytics | Tracking your success and improving your campaigns' performance by tracking the results

Enhance Your Digital Marketing Skills

Explore digital marketing concepts, strategies, tips, tools, and implementation, in detail, with this comprehensive, classroom-based, online, or 1-on-1 digital marketing training program.


Are you sure your marketing budget is well spent? This course will help you answer this question, optimize your campaigns, avoid costly mistakes and teach you how to take advantage of modern-day digital marketing strategies and best practices for a much better ROI.

Empowering People Learn and Grow with Digital Marketing

Onlinko Limited, a marketing and training Organization, based in Lagos Offers Digital Marketing Courses and Consultation Services in Nigeria

Classroom-based

We conduct our classroom-based training sessions at Address 11, Adekoya Estate, Opp Zenith Bank, Idi Agbon Bus Stop, College Rd Ogba Ikeja Lagos, Nigeria

In-house

Consulting and training sessions can also be organized at your premises.

Online over Zoom

Online consulting and training sessions can be conducted over Zoom.

Customized

Consulting and training sessions can be tailored as per your learning requirements or business goals.

1-on-1

We can arrange 1-on-1 training or consulting sessions at your premises, online over Zoom, or at our venue.

Consulting

We offer digital marketing consulting sessions to business owners, marketing managers, online marketing

3 Options To Choose From

What is the difference in Classroom-based, Online over Zoom, and In-house Courses?

Learn how to build and implement a complete digital marketing strategy using SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing

Classroom Sessions

Our classroom-based, group sessions are in-person, live, fully interactive sessions that are conducted at Address 11, Adekoya Estate, Opp Zenith Bank, Idi Agbon Bus Stop, College Rd Ogba Ikeja Lagos, Nigeria. These 4-day sessions will include:

  • 4-Day, in-person, group sessions
  • Fully Interactive – you can ask questions live
  • Maximum 25 participants in each session – to have more time to explain, interact and communicate
  • Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
  • Valet Parking facility
  • WiFi Internet access
  • Buffet Lunch at The Restaurant

Online Over Zoom Sessions

These are fully interactive sessions that are broadcasted live and you can join us from anywhere in the world using Zoom from the comfort of your home or office. These 4-Day sessions will include:

  • Four 4-Hour Live Sessions with the instructor
  • Fully Interactive – you can ask questions live
  • Maximum 20 participants in each session – to have more time to explain, interact and communicate
  • Access to Recorded Sessions – you can also have access to the recorded sessions to watch them later
  • Learn from Anywhere – we normally conduct these sessions in Dubai only; however, now anyone from anywhere in the world can join our Live/Online sessions
  • Access to the Presentation copy – plus PDFs, templates, video tutorials, and many other learning resources
  • Same Content with the Same Instructor – whatever content we cover in these online sessions is as same as our standard, classroom-style courses that we conduct at Address Hotel, Dubai Marina by the same instructor, Emmanuel Ikesu.

In-house Session

If you don’t see digital marketing content that you like or the dates don’t work for you, please contact us and we can discuss making in-house training arrangements for you at your premises on the dates/time that suit you most.


These sessions can be delivered anywhere in Lagos or Nigeria or anywhere in the world (T&C Apply).


Talk to us about what your team needs and we will then work with you to:

  • Tailor the course content as per your learning requirments
  • Develop customized training around your particular issues, if required
  • Deliver the content in a way that suits you: in person or online, 1-day or many days
  • Simply Contact Us to discuss your issues and needs, and how SEO International’s Digital Marketing in-House courses may help.

Who should attend these Digital Marketing Courses?

These courses have been designed for Business owners, Realtors and Interior Designers who want to understand the key elements of building effective digital marketing strategies and campaigns for their businesses.


Covering best practices and using case studies throughout, the sessions offer a practical guide to the core techniques in digital marketing.


Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can be implemented immediately upon return to the work.


Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing team members, freelancers, startups, digital marketers, and social media managers.


Also, people who are involved in the design, performance or online marketing of a website including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.

Complete Course Outline

Digital Marketing 101

A brief overview of digital marketing and all relevant set of activities that digital marketing covers:

  • What is digital marketing?
  • Why should we focus on digital marketing?
  • Understanding Search Marketing includes:
  • Google Ads
  • Google My Business
  • SEO
  • Understanding Display Advertising
  • Contextual
  • Targeted
  • Remarketing/Retargeting
  • What is Content Marketing?
  • Understanding Social Media Marketing
  • Understanding Lead Generation and Email Marketing
  • Video Marketing
  • Responsive Mobile Design
  • Understanding Google Analytics
- SEO - Search Engine Optimization
  • What is SEO?
  • Why do we need SEO?
  • Understanding Google’s Search Algorithms
  • Does SEO really take time to get results?
  • How Google Search works?
  • 21 SEO Strategies that every website owner, designer, blogger and content writer need to know!
  • Keyword Research
  • Creating Content Hierarchy with examples
  • Brainstorming – Think and discuss them!
  • Google Suggest
  • People also ask
  • Related Searches
  • Google Keyword Planner
  • Keyword Tools
  • Google Trends – Finding Search Trends | Most Searched Terms
  • How to translate keywords?
  • Organizing the keywords
  • Writing Headlines (Page Titles) with examples
  • Writing Summary (META Descriptions) with examples
  • META Keywords are no more!
  • Yoast SEO Plugin
  • CTR matters!
  • Optimizing Page Content and Content Formatting with examples
  • SEO for Images
  • Structuring the Content
  • SEO-friendly Domain Name
  • SEO-friendly URL Structure
  • Plan your Site’s Hierarchy
  • Breadcrumb Navigation
  • Internal Linking and Site Navigation
  • Understanding Google Index and Crawling
  • Localized SEO
Youtube SEO
  • Write SEO-friendly title and description
  • Understanding Tags and Hashtags
  • Linking back to the main/relevant content
  • Transcribe your videos – your words will be indexed by Google and will help your rankings
  • Embed the videos within the website/blog
Google Business Profile
  • Adding photos, videos, and more content
  • Keep your customers coming back with your regular updates using Posts feature
  • Engaging your customers online, and build customer loyalty by responding to their reviews and questions
  • Understanding Insights
  • Optimizing Google Business profile – so, your business stands out, gets more exposure and bring a lot more traffic to your website
Google Ads - Search and Display Campaigns
  • Understanding Google Networks [Search & Display]
  • Keyword Research – how to choose the right keywords to advertise?Creating Content Hierarchy first!
    Brainstorming – Think and discuss them!
    Google Suggest
    Related Searches
    Google Keyword Planner
    Keyword Tools
  • Know your Competitors’ Keywords using Ubersuggest
  • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
  • Understanding Negative Keywords
  • Organizing and Grouping the Keywords – Ad Grouping
  • Understanding the Quality Score
  • Setting up Google Ads Campaigns – that avails high ranking at low costGoogle Ads Account Structure
    Campaign Setup procedure
    Ads and Ad Groups
    Organizing Ad Groups
    Creating Effective Ads
    Optimizing Landing Pages
    Bid Management
    Negative Keywords
  • Analytics – Measure and fine-tune
  • Google Display and Remarketing Campaigns – Overview
  • YouTube Video Ad Campaigns
  • Google Ads’ Glossary


Google Analytics

Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

  • Getting Started with Google Analytics
  • Understanding Dashboards – Real-time | Audience | Acquisition | Traffic Source | Content | Conversions
  • Taking decisions based on Analytics Reporting
    Audience ReportsOverview
    Geo
    Language
    Technology
    Mobile Demographics
    Interests
    Behavior
    Comparing, Exporting, and Scheduling Reports
    Real-time Report

    Acquisition Reports – How do visitors find my website? Am I creating effective content? How does this impact my bottom line?All Traffic – Source/Medium
    Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Campaign URL Builder)
    Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)
    Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
    Social – Tracking Social Media Traffic

    Behavior ReportsSite Content
    Site Search
  • Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI
  • Insights – Ask Google Analytics Intelligence
  • Heatmap – CrazyEgg – a brief overview
  • Google Tag Manager – a brief overview
  • Google Analytics Academy
Content Marketing
  • Importance of Self-hosted Blogging – Tips & Tools
  • Ideas for Content Marketing
  • Content Types
  • Content Repurposing
  • Content Curation
  • CTAs
  • Know Your Customers – your best content ideas
    will come straight from your customers.
  • Inbound Marketing Methodology with the examples
  • Sharing useful tips
  • FAQs – Explore your ‘Sent’ folder
  • Branded Keywords List
  • How-to guides
  • Answerthepublic.com – Answer relevant Questions that people already searching
  • PostPlanner – finding relevant content easily – to share with your prospects
  • BuzzSumo – Find Trending & Most Shared Content
  • Pocket | Read Aloud
  • Content Calendar
Social Media Advertising

Facebook / Instagram / LinkedIn Advertising

  • Boosting a Post
  • Facebook/Instagram Advertising using Facebook Ads Manager
  • Text Overlay Tool
  • Avoid buying fake social media followers
  • Remarketing/Retargeting using Facebook Custom Audiences
  • LinkedIn Advertising: Text Ads | Sponsored Content

Our Existing, Happy Healthcare Client in the Port Harcourt

Since launching this new and improved campaign strategy, Vision Care Eye Clinic Port Harcourt has enjoyed a 146% increase in calls and form submissions, alongside a 33% decrease in CPA using the educational base strategy we shared with them.


In terms of brand awareness, a key area of need that we identified early on, our search and social media campaigns have increased branded searches by more than 69% with impressions up to 300%.


Today, more people are searching for Vision Care Eye Clinic, and their website appears at the top of the search engine result page.

In such a highly competitive digital space, such as the best eye clinic in Port Harcourt, a good eye clinic near me, owning high-intent and branded search.

Terms can be a game-changer.

Why Do People Love Us?

I really enjoy the training about the digital marketing and how to handle my customers that come through my Facebook advertising. I strong belive this traing will help my business to grow fast.

Mr. Paul Anie

Emmanuel has made a huge difference to our business with his good work and knowledge of SEO and business-to-business marketing techniques. Our search engine rankings are better than ever and we are getting more people contacting us thanks to Emmanuel’s knowledge and hard work.

Dr (Mrs) Mabel. O. Etetafia

“They’ve met every goal that we have set out for them, and they’re also great about presenting us with new ideas to continue to set ourselves apart from our competition. They’ve really been the strategy behind the marketing, and helped us achieve a lot more than we’ve ever achieved when it comes to marketing the clinic.”

Dr. Patience Omotanmi

Emmanuel Ikesu - Digital Marketing Strategist, and Consultant

Emmanuel Ikesu, Digital Marketing Strategist, Consultant, and Trainer, having more than five years’ experience in providing online marketing consultation, implementation, and offers digital marketing related courses (including SEO, Google Ads, Google Analytics, Content Marketing, and Social Media Marketing) since 2017.


Emmanuel has helped more than 100+ businesses (including clinics, wellness centers, medical centers, and healthcare professionals) in Port Harcourt, Lagos, Delta, Enugu, Anambra, Ogun State, and across Nigeria.

Get in touch!

Please submit the following information and let us know how we can assist you, or write an email to info@onlinko.com